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branding - USA cycling
Project type
Copywriting, Branding, Strategy, Production
Date
2016
Location
Colorado Springs, CO
A campaign to lift recognition of USA Cycling not just as our country's Olympic representation, but for the rider in all of us.
The piece you see here is actually also six different spots, which all aired separately as well as in this format—an intentional production efficiency on our end to make seven pieces for the price of one.
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