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branding - chili's
Project type
Copywriting, Branding, Production
Date
2016
Location
Dallax, TX
Chili's finally realized that more isn't always better. They cut down their menu by 40% to focus on what they do best. And they asked us to help say goodbye to the items leaving the menu forever. We made 16 spots total, but here's a compilation of a few favorites.
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