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branding - chili's

Project type

Copywriting, Branding, Production

Date

2016

Location

Dallax, TX

Chili's finally realized that more isn't always better. They cut down their menu by 40% to focus on what they do best. And they asked us to help say goodbye to the items leaving the menu forever. We made 16 spots total, but here's a compilation of a few favorites.

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